MediaKind PRISMA For Targeted TV Advertising -MKP 101 0016

MediaKind PRISMA
For Targeted TV Advertising

Video Services Monetization
As consumers continue to embrace over-the-top (OTT) video services, Content Providers and Video Service Providers are eager to provide engaging viewing experiences and significantly enhance the monetization of their ad inventory with user-centric, dynamic ad insertion (DAI).

Combined with the intimate knowledge of OTT subscribers and the addressability down to the user enabled by unicast delivery, PRISMA provides a comprehensive solution to personalize the viewing experience in an holistic fashion.
PRISMA has been designed to connect a content owner’s ad inventory to advertisers via an Ad Decision
Server, or Server-Side Platform integration.

Its server-side architecture allows content owners and distributors to monetize multiscreen video ad inventory regardless of the delivery protocol, and TV service (live, non-linear) via user-based manifest manipulation.

Benefits
• Enabling new advertising revenues with user-based targeted ads and TV-like experience (removes buffering).
• Optimizing time-to-market: standard-based solution and pre-integrated with leading ADS (Ad Decision Servers) and SSP (Supply-side Platform) vendors.
• Delivering at scale: Horizontal scaling to adapt to the audience distribution.
• Enabling viewability: Impression, quartiles tracking events carriage, customize-able to adapt to player constraints.
• Protecting audience value: prevent data leakage by securing and shielding audience data.

Server-Side Ad Insertion
PRISMA personalizes advertising delivering on a per-user/ audience basis for various workflows and formats:
• Live/near-live
Dynamic ad replacement of the entire identified ad break opportunity, spot-by-spot, or a subset of spots from a given ad break.
• Non-live
For VOD, NPVR and catch-up TV services.
• Streaming Protocols
PRISMA supports main streaming protocols with Apple HLS (TS and CMAF), DASH and Microsoft Smooth Streaming.
Upon placement opportunity detection (using in-manifest SCTE-35 information, or at session start for live pre-roll and non-linear ad replacement/insertion), PRISMA connects the audience with the ad decisioning entity such as ADS or SSP, and customizes the manifest delivered.

Managing your Inventory
Content partners may grant operators/distributors with business rules regarding how the ad inventory should be monetized - GRP-based versus impression-based, grant a portion of the inventory, manage exclusions.PRISMA ingests such business rules and can manage SCTE-35 signaling (confirm, delete, rewrite) with the encoder, as well as manifest conditioning (with packager) to reflect those business agreements to be used by PRISMA.

Enabling Viewability
Reconciling campaigns with actual ad viewing is a critical aspect of the Targeted TV Advertising ecosystem. PRISMA conveys ad tracking URLs down to the player to enable ad viewing reporting either directly to the ADS, or via PRISMA’s Stream Personalization capability.PRISMA carries such information (impression, quartiles etc.) using standard practices, and can customize in-manifest tracking information to facilitate player interoperability and integration.

Connecting your Audience to Buyers
PRISMA implements ad policy routing capabilities to route your audience to the right decision entity. Upon ad placement detection in the conditioned manifest (or at session start), PRISMA checks routing policies and
sends the request, decorated with audience parameters and ad break information to the Ad decisioning entity.
Multiple ADS/SSP can be configured for a given channel
or VOD library catalog.