MediaKind Atlas On-Demand - MKP 101 0020

MediaKind Atlas On-Demand

Non-linear processing and delivery
Atlas is MediaKind’s product line for all long-tail content processing and delivery.
Atlas On-Demand covers the use case of file-to-file transcoding and packaged delivery in public cloud.

Atlas On-Demand is a highly scalable solution to ingest, process and deliver long tail content to end devices. It is designed for content owners and service providers who need to deliver non-linear content to the consumer.
MediaKind simplifies the infrastructure complexities through a unified deployment portal and leverages native cloud orchestration and cloud object storage.

Within MediaKind’s ecosystem, Atlas On-Demand comes pre-integrated with MediaKind’s CMS to expand the scope with assets, metadata and workflow management features. It is also integrated with PRISMA for advertising use cases.

Atlas On-Demand benefits
• Designed for cloud: supports native K8S and cloud storage from cloud vendors
• Optimal resource usage through orchestrated elasticity, leading to a reduction in processing costs
• Faster asset availability through parallel encoding
• Best-in-class picture quality across multiple codecs (MPEG-2, H.264 & HEVC) and resolution up to UHD, including HDR with continuous enhancement every year
• Stereo and surround audio experience as your own personal home theater

Deployment options
Atlas On-Demand can be deployed as a softwareonly, running either on standard COTS servers (which can optionally be supplied by MediaKind) or on various public cloud platforms

Premium transcoding experience

Best in class video quality
Atlas On-Demand capitalizes on over 20 years of video compression expertise, incorporating proprietary inhouse codecs designed to deliver optimal video quality across a spectrum of devices, ranging from 4K
to mobile resolutions.

Furthermore, Atlas On-Demand paves the way for the future of immersive experiences through its ultra HD capabilities, offering a broader color spectrum and 10-bit encoding in HEVC. It also provide compatibility with
High Dynamic Range (HDR) technologies.

Save on storage and bandwidth with CVQ
Atlas On-Demand ensures constant video quality for OTT by adapting bandwidth allocation to the actual complexity of each segment, thereby preventing overallocating.

Wide audio support
Atlas On-Demand verifies and adjusts incoming audio levels, and carries up to eight audio tracks per channel.

Multi-devices delivery
Atlas On-Demand prepares encoded assets for enduser delivery with two packaging options:
• Just-in-time packaging and encryption with the widest variety of formats and DRMs (pull mode)
• Pre-packaged content publication to leading CDNs (push mode)
In both cases Atlas On-Demand delivers standard OTT formats including HLS/TS, HLS/CMAF, DASH and HSS.

It seamlessly integrates with various Digital Rights
Management (DRM) platforms including key rotation, track keys, and CPIX key exchange.
Additionally it interfaces with multiple CDNs and cache servers.

Performance

Optimized quality and speed
Our research and development teams have created one of the fastest, high-quality file-based transcoders available today. Atlas On-Demand can encode files at speeds of up to 25 times real-time, depending on the number of outputs and resolutions required.

Fast asset availability
By dividing the ingested assets into multiple segments, Atlas On-Demand can deliver transcoded content very quickly without compromising on quality. Our parallel encoding technology enables transcoding speeds of up to 12 times faster than standard transcoding.

Expand the scope
Atlas On-Demand is enhanced with additional components form the MediaKind portfolio:
• MediaKind Content Management System (CMS) for assets and workflow management
• MediaKind MediaFirst platform for a full end-to-end TV turnkey offer, as used in Direct To Consumer
• MediaKind PRISMA for stream conditioning, manifest conditioning and stream personalization to address ad-insertion, blackout use cases

Get even more using cloud

Orchestrated deployment
Atlas On-Demand relies on a microservices design and is deployed on clouds using Kubernetes (K8S) orchestration, which provides the highest flexibility in allocating processing resources.

Automatic scaling
Encoders are dynamically provisioned and deprovisioned in response to assets ingestion requests. Likewise, on the delivery side, the dimensioning of Justin-time packagers is adapted to the traffic load generated by end-user requests.
Auto-scaling streamlines the system's sizing for typical usage while maintaining the ability to handle peak
loads. This approach helps keep the Total Cost of Ownership (TCO) as low as possible.

Native Cloud Storage
Atlas On-Demand supports cloud object storage for both input and output, leveraging the inherent availability and scalability provided by cloud vendors. The content class can be dynamically adjusted based on content age or popularity.
Atlas On-Demand also supports traditional ways to access storages (NFS, SFTP, and HTTP).

High Availability
Processing nodes are resilient to failure, so that the loss of a node is automatically addressed through the deployment. Additionally, Atlas On-Demand can be deployed in multiple regions to achieve an even higher level of availability and the ability to upgrade seamlessly.